The name game
Mongrel! Mongrel, Mongrel. Bo-bin-grel! Bo-na-na fanna, fo-fin-grel! Fee fi mo-mon-grel, Mongrel!
Mongrel! Mongrel, Mongrel. Bo-bin-grel! Bo-na-na fanna, fo-fin-grel! Fee fi mo-mon-grel, Mongrel!
Inspirational thinking is needed when you’ve hit a bump in the road, the wheels have come off and you cant finish what you started.
What can a pair of running shoes teach us about leadership and enabling people to do their best work?
New thinking is simply where you need to have an idea that is new. But when you’re knee deep in all that life and work has to throw at you, it’s almost impossible to do without a helping hand.
We love advertising. We love getting it right for our customers. Which means getting it right for theirs. As with everything we write, copy for adverts must be written from one perspective. That of the person you want to read it.
Conversational. Playful. Meaningful. That’s our tone. Yours will be born out of who you are and what you do. But importantly, it will speak directly to the people you want to talk to. Relatable and understandable.
Wasteful communication switches off minds. Damages mental health. Drains resources. And burns money.
The usual way: A client’s perspective. You have the chance to try something new. You know exactly what you want to happen and what you want people to do.
It’s Movember! Here’s some stuff I’ve learned mixed with words of wisdom from our moustached brethren.