Mixed up makes better: BIG thinking
BIG thinking leads to BIG ideas. So how do you convince people to take this exhilarating leap into the unknown with you?
BIG thinking leads to BIG ideas. So how do you convince people to take this exhilarating leap into the unknown with you?
If the design meets its objective to get the recipient to do something (or not do something), then you’re on to a winner. It becomes timeless.
When you solve a problem it’s easier to stick to what you know. Children solve problems in ways adults wouldn’t think of. They’re not burdened by the same rules or preconceptions.
If the design meets its objective to get the recipient to do something (or not do something), then you’re on to a winner. It becomes timeless.
Unveiling your creation to your customers for the first time or selling it into someone you want to impress is like taking your marks under starters orders.
We’ve never understood the practice of presenting multiple ideas to one brief. Then expecting the client to choose the right one.
Think of creating your brand identity as being measured up for a bespoke suit or dress. It has to fit perfectly. It has to fit perfectly. Give the best first impression. Stop people in their tracks and be comfortable at the same time. It has to last.
An unfortunate case of timing means we are no longer Mongrel by name. Mongrel was our name but mixed up makes better is our DNA.
We all benefit from mixing things up a little. We know deep down change really does feel as good as a holiday. But we rarely take the plunge and go for it.