Internal communication is hiding a trap in plain sight. A sting in its tail for unsuspecting communicators.
Whether it was the punch of your well written ad or that they’ve wandered in off the street because they love your brand; you now need to back it up with the facts they need to know.
There seems to be an unwritten rule of business that we need to adopt a certain tone of voice in order to achieve anything. To be taken seriously.
We love advertising. We love getting it right for our customers. Which means getting it right for theirs. As with everything we write, copy for adverts must be written from one perspective. That of the person you want to read it.
Conversational. Playful. Meaningful. That’s our tone. Yours will be born out of who you are and what you do. But importantly, it will speak directly to the people you want to talk to. Relatable and understandable.