Okay good, you want to know more about brand tone of voice.
It might be helpful to explain our tone of voice first. It lets us say things like:
“Okay good, you want to know more about brand tone of voice.”
Without it seeming out of character, cool right?
It means we can be playful with the words we use to paint you a picture. But we’re very careful to use words in the same way we would if we were speaking to you down the pub. And we’re not allowed to waste words. Your time is precious, we’ll only use what we need.
Conversational. Playful. Meaningful. That’s our tone.
Yours will be born out of who you are and what you do. But importantly, it will speak directly to the people you want to talk to. Relatable and understandable.
Instructing a bio-chemical engineer to change the way they do something at work is likely to sound very different to the way you’d ask a farmer to do the same.
But, and here’s the bit most people forget, if you’re selling them a mallet it doesn’t matter what their day job is. They’re simply two people that need to hit something really hard. In that context you’d talk to them in the same way.
That’s part of what we do for you, no matter how close you are to the subject matter we keep our eyes (and ears) on what your audience really need to know and how they’d like to hear it. Making sure what you say sounds unmistakeably you.
There’s a process to gaining the tone of voice that’s right for you. We’ve had a lot of practice. We’re really rather good at it.
We’d be happy to talk to you about your brand tone of voice, for free. And then, if we think we can help you and you like the cut of our jib, we’d get to work developing a tone of voice that could only be yours.
Can we help you with your brand tone of voice? Pop your details in below and we’ll be in touch.
Wasteful communication switches off minds. Damages mental health. Drains resources. And burns money.
Think of creating your brand identity as being measured up for a bespoke suit or dress. It has to fit perfectly. It has to fit perfectly. Give the best first impression. Stop people in their tracks and be comfortable at the same time. It has to last.
An unfortunate case of timing means we are no longer Mongrel by name. Mongrel was our name but mixed up makes better is our DNA.