The Emperors new brand
Changing your visual identity or re-branding will not fix or save your business. It won’t increase sales, it won’t improve loyalty, and it won’t increase the productivity of your people.
Mixed up makes better: Brand identity
Think of creating your brand identity as being measured up for a bespoke suit or dress. It has to fit perfectly. It has to fit perfectly. Give the best first impression. Stop people in their tracks and be comfortable at the same time. It has to last.