“creativity involves breaking
out of expected patterns
in order to look at things
in a different way”
Ed gets it. If the creative process were a jam doughnut, this principle would be its delicious sweet filling.
We’re all looking for that creative idea. We want to find original ways to get things done. To stand out from the crowd. To be better. It’s not about new for new’s sake. It’s about a different way of thinking. Creative thinking.
It’s Movember! Here’s some stuff I’ve learned mixed with words of wisdom from our moustached brethren.
BIG thinking leads to BIG ideas. So how do you convince people to take this exhilarating leap into the unknown with you?
Internal communication is hiding a trap in plain sight. A sting in its tail for unsuspecting communicators.