“creativity involves breaking
out of expected patterns
in order to look at things
in a different way”
Edward de Bono – The Use of Lateral Thinking – 1967
Ed gets it. If the creative process were a jam doughnut, this principle would be its delicious sweet filling.
We’re all looking for that creative idea. We want to find original ways to get things done. To stand out from the crowd. To be better. It’s not about new for new’s sake. It’s about a different way of thinking. Creative thinking.
Mixed up makes better: BIG thinking
BIG thinking leads to BIG ideas. So how do you convince people to take this exhilarating leap into the unknown with you?
Mixed up makes better: Internal communications
Internal communication is hiding a trap in plain sight. A sting in its tail for unsuspecting communicators.
The Brave are dead. Long live the Brave.
The definition of brave is to show no fear of dangerous or difficult things. We need to evolve what being brave means when it comes to mental health