Mixed up makes better: Brand identity
Creating a good brand identity should be simple.
You know what your company does. You’ve identified your customers and your competitors. You’ve decided what values will determine how you work, who you work with, and how you want others to see you.
If you haven’t got this, hold your horses. Time to take a step back. You’re not ready for a brand identity just yet. Not to worry, we can help you get there.
If you’ve got everything in place then you’re ready to hand over your brief. A good creative will want to know your company as well as you do. Otherwise, it’s like buying clothes you’ve never seen. Hoping they not only fit and looks great, but are fit for purpose too.
Think of creating your brand identity as being measured up for a bespoke suit or dress. It has to fit perfectly. Give the best first impression. Stop people in their tracks. And be comfortable at the same time. It has to last.
Good creatives will understand how best to marry what your company does with a brand identity that makes it easy for your customers and employees to understand.
We’re helped by using visual clues. Colours. Fonts. Icons. They need to be meaningful, not just because. They’ll measure up when looked at closely. They will make sense.
If your company name doesn’t overtly say what you do or represent, then a strap-line might be needed. Think of all the brands you know just by their strapline.
Then, you’ll need to accessorise.
A brand identity on its own is like being half-dressed. You’ll need matching brand guidelines that tie your communications, marketing, and advertising together. You’ll want them to complement each other, bringing the best out of your brand. Ultimately helping your customers and employees to really understand you.
Remember that a new brand identity is like new bespoke clothes hanging up in your wardrobe. They have a purpose but without your body in them, they have no substance.
A good brand identity will help you on your way, but you’ll need to fill it with the quality of your product or service. With the values that are important to you. The reputation that you build. This is when your brand identity starts to become really meaningful and show you off in the best possible way.
If you’re struggling, we’d be happy to talk to about creating your brand identity, for free. And then, if we think we can help you and you like the cut of our jib, we’d create you a beautifully bespoke perfectly fitting brand identity that can only be yours.
Can we help you with your brand identity? Pop your details in below and we’ll be in touch.
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