The Emperors new brand
Changing your visual identity or re-branding will not fix or save your business. It won’t increase sales, it won’t improve loyalty, and it won’t increase the productivity of your people.
Changing your visual identity or re-branding will not fix or save your business. It won’t increase sales, it won’t improve loyalty, and it won’t increase the productivity of your people.
If the design meets its objective to get the recipient to do something (or not do something), then you’re on to a winner. It becomes timeless.
If the design meets its objective to get the recipient to do something (or not do something), then you’re on to a winner. It becomes timeless.
Unveiling your creation to your customers for the first time or selling it into someone you want to impress is like taking your marks under starters orders.
Think of creating your brand identity as being measured up for a bespoke suit or dress. It has to fit perfectly. It has to fit perfectly. Give the best first impression. Stop people in their tracks and be comfortable at the same time. It has to last.