BIG thinking leads to BIG ideas. So how do you convince people to take this exhilarating leap into the unknown with you?
Tricky thinking is needed when you are faced with a problem. Something outside your field of knowledge. A sensitive subject. A new frontier.
If the design meets its objective to get the recipient to do something (or not do something), then you’re on to a winner. It becomes timeless.
Promotional thinking is needed when you have something you need us to notice. It could be your business, a new product or service, or an important message you need us to understand.
Inspirational thinking is needed when you’ve hit a bump in the road, the wheels have come off and you cant finish what you started.