Mixed up makes better: Brand tone of voice

Okay good, you want to know more about brand tone of voice. 

It might be helpful to explain our tone of voice first. It lets us say things like:

“Okay good, you want to know more about brand tone of voice.”

Without it seeming out of character, cool right?

It means we can be playful with the words we use to paint you a picture. But we’re careful to speak in the same way we would if we were chatting at the pub. And we’re not allowed to waste words. Your time is precious, we only use what we need.

Conversational. Playful. Meaningful. That’s our tone.

Yours will be born out of who you are and what you do. But importantly, it will speak directly to the people you want to talk to. Relatable and understandable.

Instructing a bio-chemical engineer to change the way they do something at work is likely to sound different to the way you’d ask a farmer to do the same. They simply use different lingo. One being technically formal, one less so.

But, and here’s the bit most people forget, if you’re selling them a mallet it doesn’t matter what their day job is. They’re simply two people that need to hit something really hard. In that context you’d talk to them in the same way.

That’s part of what we do for you, no matter how close you are to the subject matter we keep our eyes (and ears) on what your audience really need to know and how they’d like to hear it. Making sure what you say sounds unmistakeably you.

There’s a process to gaining the tone of voice that’s right for you. We’ve had a lot of practice. We’re really rather good at it.

We’d be happy to talk to you about your brand tone of voice, for free. And then, if we think we can help you and you like the cut of our jib, we’d get to work developing a tone of voice that could only be yours.

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