Mixed up makes better: Internal communications
Internal communication is hiding a trap in plain sight. A sting in its tail for unsuspecting communicators.
Mixed up makes better: Sales literature
Whether it was the punch of your well written ad or that they’ve wandered in off the street because they love your brand; you now need to back it up with the facts they need to know.
The Emperors new brand
Changing your visual identity or re-branding will not fix or save your business. It won’t increase sales, it won’t improve loyalty, and it won’t increase the productivity of your people.
Mixed up makes better: Corporate communications
There seems to be an unwritten rule of business that we need to adopt a certain tone of voice in order to achieve anything. To be taken seriously.
Mixed up makes better: Advertising
We love advertising. We love getting it right for our customers. Which means getting it right for theirs. As with everything we write, copy for adverts must be written from one perspective. That of the person you want to read it.
Mixed up makes better: Brand tone of voice
Conversational. Playful. Meaningful. That’s our tone. Yours will be born out of who you are and what you do. But importantly, it will speak directly to the people you want to talk to. Relatable and understandable.