Mixed up makes better: Internal communications
Internal communication is hiding a trap in plain sight. A sting in its tail for unsuspecting communicators.
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Mixed up makes better: Sales literature
Whether it was the punch of your well written ad or that they’ve wandered in off the street because they love your brand; you now need to back it up with the facts they need to know.
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The Emperors new brand
Changing your visual identity or re-branding will not fix or save your business. It won’t increase sales, it won’t improve loyalty, and it won’t increase the productivity of your people.
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Mixed up makes better: Inspiration
If the design meets its objective to get the recipient to do something (or not do something), then you’re on to a winner. It becomes timeless.
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Mixed up makes better: Information
If the design meets its objective to get the recipient to do something (or not do something), then you’re on to a winner. It becomes timeless.
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Mixed up makes better: Corporate communications
There seems to be an unwritten rule of business that we need to adopt a certain tone of voice in order to achieve anything. To be taken seriously.
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The name game
Mongrel! Mongrel, Mongrel. Bo-bin-grel! Bo-na-na fanna, fo-fin-grel! Fee fi mo-mon-grel, Mongrel!
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Mixed up makes better: Introductions
Unveiling your creation to your customers for the first time or selling it into someone you want to impress is like taking your marks under starters orders.
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Mixed up makes better: Brand identity
Think of creating your brand identity as being measured up for a bespoke suit or dress. It has to fit perfectly. It has to fit perfectly. Give the best first impression. Stop people in their tracks and be comfortable at the same time. It has to last.
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Mixed up makes better: Brand tone of voice
Conversational. Playful. Meaningful. That’s our tone. Yours will be born out of who you are and what you do. But importantly, it will speak directly to the people you want to talk to. Relatable and understandable.
