BIG thinking leads to BIG ideas. So how do you convince people to take this exhilarating leap into the unknown with you?
Tricky thinking is needed when you are faced with a problem. Something outside your field of knowledge. A sensitive subject. A new frontier.
Changing your visual identity or re-branding will not fix or save your business. It won’t increase sales, it won’t improve loyalty, and it won’t increase the productivity of your people.
When you solve a problem it’s easier to stick to what you know. Children solve problems in ways adults wouldn’t think of. They’re not burdened by the same rules or preconceptions.
Promotional thinking is needed when you have something you need us to notice. It could be your business, a new product or service, or an important message you need us to understand.
Mongrel! Mongrel, Mongrel. Bo-bin-grel! Bo-na-na fanna, fo-fin-grel! Fee fi mo-mon-grel, Mongrel!
We’ve never understood the practice of presenting multiple ideas to one brief. Then expecting the client to choose the right one.
Inspirational thinking is needed when you’ve hit a bump in the road, the wheels have come off and you cant finish what you started.
New thinking is simply where you need to have an idea that is new. But when you’re knee deep in all that life and work has to throw at you, it’s almost impossible to do without a helping hand.
An unfortunate case of timing means we are no longer Mongrel by name. Mongrel was our name but mixed up makes better is our DNA.