BIG thinking leads to BIG ideas. So how do you convince people to take this exhilarating leap into the unknown with you?
Internal communication is hiding a trap in plain sight. A sting in its tail for unsuspecting communicators.
The definition of brave is to show no fear of dangerous or difficult things. We need to evolve what being brave means when it comes to mental health
Whether it was the punch of your well written ad or that they’ve wandered in off the street because they love your brand; you now need to back it up with the facts they need to know.
You have limited energy. It’s criminal to waste it on being anyone but you.
Tricky thinking is needed when you are faced with a problem. Something outside your field of knowledge. A sensitive subject. A new frontier.
Changing your visual identity or re-branding will not fix or save your business. It won’t increase sales, it won’t improve loyalty, and it won’t increase the productivity of your people.
If the design meets its objective to get the recipient to do something (or not do something), then you’re on to a winner. It becomes timeless.
When you solve a problem it’s easier to stick to what you know. Children solve problems in ways adults wouldn’t think of. They’re not burdened by the same rules or preconceptions.
Promotional thinking is needed when you have something you need us to notice. It could be your business, a new product or service, or an important message you need us to understand.