Mixed up makes better: New thinking
New thinking is simply where you need to have an idea that is new. But when you’re knee deep in all that life and work has to throw at you, it’s almost impossible to do without a helping hand.
New thinking is simply where you need to have an idea that is new. But when you’re knee deep in all that life and work has to throw at you, it’s almost impossible to do without a helping hand.
We love advertising. We love getting it right for our customers. Which means getting it right for theirs. As with everything we write, copy for adverts must be written from one perspective. That of the person you want to read it.
Conversational. Playful. Meaningful. That’s our tone. Yours will be born out of who you are and what you do. But importantly, it will speak directly to the people you want to talk to. Relatable and understandable.
An unfortunate case of timing means we are no longer Mongrel by name. Mongrel was our name but mixed up makes better is our DNA.
Wasteful communication switches off minds. Damages mental health. Drains resources. And burns money.
The usual way: A client’s perspective. You have the chance to try something new. You know exactly what you want to happen and what you want people to do.
We all benefit from mixing things up a little. We know deep down change really does feel as good as a holiday. But we rarely take the plunge and go for it.
It’s Movember! Here’s some stuff I’ve learned mixed with words of wisdom from our moustached brethren.