“I did then what I Knew how
to do. now that i know
better, I do better”
Maya Angelou
Our experiences make us. The past shouldn’t be dwelled in, but we should learn from it. Maya knew this.
We’re learning all the time. We want to do the best we can. To achieve our goals. To succeed. It’s not about never making mistakes. It’s about learning from them. This is our blog, stories about what we’ve learnt.
Mixed up makes better: BIG thinking
BIG thinking leads to BIG ideas. So how do you convince people to take this exhilarating leap into the unknown with you?
Mixed up makes better: Internal communications
Internal communication is hiding a trap in plain sight. A sting in its tail for unsuspecting communicators.
The Brave are dead. Long live the Brave.
The definition of brave is to show no fear of dangerous or difficult things. We need to evolve what being brave means when it comes to mental health
Mixed up makes better: Sales literature
Whether it was the punch of your well written ad or that they’ve wandered in off the street because they love your brand; you now need to back it up with the facts they need to know.
Do you bring your whole self to work?
You have limited energy. It’s criminal to waste it on being anyone but you.
Mixed up makes better: Tricky thinking
Tricky thinking is needed when you are faced with a problem. Something outside your field of knowledge. A sensitive subject. A new frontier.
The Emperors new brand
Changing your visual identity or re-branding will not fix or save your business. It won’t increase sales, it won’t improve loyalty, and it won’t increase the productivity of your people.
Mixed up makes better: Inspiration
If the design meets its objective to get the recipient to do something (or not do something), then you’re on to a winner. It becomes timeless.
Two Wives
When you solve a problem it’s easier to stick to what you know. Children solve problems in ways adults wouldn’t think of. They’re not burdened by the same rules or preconceptions.
Mixed up makes better: Promotional thinking
Promotional thinking is needed when you have something you need us to notice. It could be your business, a new product or service, or an important message you need us to understand.
My daughter thinks we’re Black
A personal story illustrating the pure beauty of being a child with no preconceptions. Which may hold lessons for us all.
Mixed up makes better: Information
If the design meets its objective to get the recipient to do something (or not do something), then you’re on to a winner. It becomes timeless.
Better the Anxiety you know
We all experience Anxiety differently. It takes many forms. Why should we get to know it?
Mixed up makes better: Corporate communications
There seems to be an unwritten rule of business that we need to adopt a certain tone of voice in order to achieve anything. To be taken seriously.
The name game
Mongrel! Mongrel, Mongrel. Bo-bin-grel! Bo-na-na fanna, fo-fin-grel! Fee fi mo-mon-grel, Mongrel!
Mixed up makes better: Introductions
Unveiling your creation to your customers for the first time or selling it into someone you want to impress is like taking your marks under starters orders.
What do you think?
We’ve never understood the practice of presenting multiple ideas to one brief. Then expecting the client to choose the right one.
Mixed up makes better: Inspirational thinking
Inspirational thinking is needed when you’ve hit a bump in the road, the wheels have come off and you cant finish what you started.
A tale of two soles
What can a pair of running shoes teach us about leadership and enabling people to do their best work?
Mixed up makes better: Brand identity
Think of creating your brand identity as being measured up for a bespoke suit or dress. It has to fit perfectly. It has to fit perfectly. Give the best first impression. Stop people in their tracks and be comfortable at the same time. It has to last.
Mixed up makes better: New thinking
New thinking is simply where you need to have an idea that is new. But when you’re knee deep in all that life and work has to throw at you, it’s almost impossible to do without a helping hand.
Mixed up makes better: Advertising
We love advertising. We love getting it right for our customers. Which means getting it right for theirs. As with everything we write, copy for adverts must be written from one perspective. That of the person you want to read it.
Mixed up makes better: Brand tone of voice
Conversational. Playful. Meaningful. That’s our tone. Yours will be born out of who you are and what you do. But importantly, it will speak directly to the people you want to talk to. Relatable and understandable.
Mongrel Creative is dead. Long live Mongrel Creative.
An unfortunate case of timing means we are no longer Mongrel by name. Mongrel was our name but mixed up makes better is our DNA.
We’re drowning in wasteful communication
Wasteful communication switches off minds. Damages mental health. Drains resources. And burns money.
The usual way: A client’s perspective
The usual way: A client’s perspective. You have the chance to try something new. You know exactly what you want to happen and what you want people to do.
Time for change
We all benefit from mixing things up a little. We know deep down change really does feel as good as a holiday. But we rarely take the plunge and go for it.